AFS-USA has released its new Media Policy! Click here to access the policy in Help & Learning, and read on for an overview of this important document.
WHY: The media can be a powerful tool for publicizing our impact, but there is also a risk of AFS-USA being depicted inaccurately or unfavorably. It’s important to make the most of every media engagement while protecting the reputation of the organization and, whenever necessary, the privacy of our participants. In particular, when stories of a sensitive or controversial nature arise, the media procedures outlined in this document must be followed quickly and carefully.
Note: Only selected staff can serve as official spokespersons for AFS-USA; if you are contacted by the media about a sensitive or controversial topic, forward the inquiry immediately to Marlene Baker (mbaker@afsusa.org) and notify her on her cell phone: (908) 884-3600. If you are contacted by phone or in-person, simply state that you are “not an official spokesperson for AFS-USA” and offer to forward the inquiry to someone who is.
WHAT: The Media Policy is both a regulatory document and a how-to guide for interacting with the media on matters related to AFS-USA and our work. It includes:
- Instructions for responding to media inquiries, both routine and controversial; national and local
- Tips for proactively engaging local media
- Rules for using media to recruit host families
- Information on preparing for interviews
- General tips and resources, including press release templates
WHO: All AFS-USA Volunteers and Staff should review and adhere to the Media Policy.
WHEN: AFS-USA Volunteers and Staff should always consult the Media Policy:
- In advance of contacting the media
- Immediately after receiving media inquiries