Dear AFS-USA Staff and Volunteers,
I’m writing to share some new resources from our Marketing Department. Over the past month, the team has been quite busy developing a new national and local promotional campaign for host family recruitment that officially begins this week.
The campaign’s name, “Before you know it,” refers to the remarkable bonds created between host families and the exchange students that they welcome into their homes.
Included in the campaign are a variety of assets and materials available for use in local host family recruitment efforts, such as:
- Promotional Video
- Radio Ads
- Email Templates
- Print Ads
- Printable Flyers
- Web Ads
To learn more about the initiative and download resources you can use to promote hosting at the local level, visit the Promote AFS section of MyAFS Help & Learning. You may even recognize some of the hosted students highlighted in these materials! You can get in contact with the Marketing Team at marketing@afsusa.org for assistance, questions, or comments.
I look forward to speaking with you during the Volunteer Town Hall, scheduled for this Thursday, July 25 at 8pm EST. If you have not yet registered you can do so here. Thank you, as always, for your unwavering support of the AFS Mission in your community.
Warm regards,
Tara M. Hofmann
President & CEO