Sending Recruitment Marketing Materials

Sending Recruitment Marketing Materials

As we move into “sending” season, we want to make sure you’re aware of all the resources available to volunteers.

New and updated marketing materials:

  • We’re excited to announce that marketing has a newly-redesigned study abroad catalog that you can order on the Field Hub. The catalog includes an up-to-date list of year, semester, 4-8 week, and 2-3 week Global Prep programs. This new catalog was designed to seamlessly transfer students from print to the web with a matching look and feel, and has been reorganized to better assist our destination-focused students in finding their perfect program. It also introduces Global Prep and AFSNext into our standard offerings. You can view the full catalog here and can order copies online.
  • We’re replacing the “lead card” with a new Texting Opt-in card—soon to be available on the Field Hub—to hand out to students at presentations and events. The card explains how students can send a text to start their applications. Get more info on texting in this MyAFS News article.
  • Other sending-focused print materials, available here, include:
    • AFSNext brochures and post cards
    • Global Prep brochures (Inserts listing specific 2018 programs will be available in early 2018)
    • Scholarship brochures
    • AFS Bookmarks – new!

You also have access to the school presentation, which is an effective tool for engaging with schools, teachers and students. The presentation demonstrates AFS’ position as a leader in intercultural education through educational materials teaching Global Competency and 21st Century Skills.

Thank you once again for your hard work and dedication. We hope you enjoy using these new study abroad materials and interacting with students who are eager to learn more about the world.

Please contact your Team Development Specialist or marketing@afsusa.org with any questions.